Perth thought Sinamon was just a bakery. Then I started roasting our own arabica, brought a Sanremo Cafe Racer to Victoria Park and kept our coffee at $5 for five years.

The year cafes went takeaway only, we put the buns in boxes and drove them from Rockingham to Joondalup, and a shop we had wanted since 2019 finally said yes. Covid Times, and how they led to 732 Albany Highway.

In March 2020 I flew to Stockholm to eat cinnamon buns where they eat more of them than anywhere on earth. The buns were perfect. The timing was not.

The year Perth went all in on cinnamon buns: longer lines, sold out mornings, new breakfast hours, and half the city trying to bake what we bake. We loved every minute.

Two months in, the lines slowed down. My team told me to stick to engineering and let them do the baking. The Creme Brulee cinnamon bun is what happened next.

The before and after of our Mount Lawley shop: the old gelato bar on Walcott Street, the October fitout, the mural going up and the first queue.

How Sinamon began. A physicist and engineer, a whim in the office, the smell of coffee and cinnamon, and a small shop on Walcott Street that opened in October 2018.