Sinamon
Stories
The story of Sinamon, told one piece at a time, from the first trays in 2018 to the bakery today.
February 2021
A boi was born
A white Samoyed puppy came home in February 2021 and has woken me at 3am for a walk before the bakeries ever since. Meet Boi.
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October 2020
How I was crowned Victoria Park’s Best Coffee
Perth thought we were just a bakery. Then I started roasting our own arabica, brought a Sanremo Cafe Racer to Albany Highway and kept a coffee at $5 for five years.
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September 2020
Covid Times
The year cafes went takeaway only, we put the buns in boxes and drove them across Perth, and a shop we had wanted since 2019 finally said yes. How Covid Times led to 732 Albany Highway.
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April 2020
That time in Sweden…
A research trip to the cinnamon bun capital of the world, in the exact fortnight the world shut down. Stockholm bakeries, a suitcase that went to Germany, and a race to get home.
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December 2019
The Sinamon Storm
The year Perth queued, sold us out by midday, demanded breakfast hours and started baking cinnamon buns everywhere we looked.
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December 2018
The Legend of the Creme Brulee Cinnamon Bun
The line slowed, the team laughed, and an engineer spent one day burning sugar until the crack came out right.
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November 2018
How I turned a 10sqm space into Perth’s Most Popular Bakery
The ice cream shop we were handed, the October fitout and the night the woman went up over Walcott Street.
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October 2018
In The beginning…
A physicist and engineer, a whim in the office over the smell of coffee and cinnamon, and a small shop on Walcott Street that opened to a queue.
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